PPC or Pay-per-click
Is a very interesting way of marketing. Advertisers pay every time a keyword is clicked by a user. Thus, advertisers bid on certain keywords, on clicking which, ads of their company or their product appear, and the user gets to know about it. Thus, this system of advertising is also known as keyword advertising. With the help of this method, one can also hope to make their website more search-engine friendly. Thus, every time a user searches for the keyword, the link and reference to his website will appear on the page, along with other links. It is very important to bid on the right keyword, in order to make this system work perfectly. This method is highly profitable for any business, only if the right keywords are used in the right manner.
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